About Red Tiger Marketing

Red Tiger Marketing is a specialist growth consultancy dedicated to driving commercial performance across the sports and entertainment industries. We combine data-driven insights, strategic innovation, and a proven playbook of revenue strategies to help our clients achieve measurable success.

As we expand into the U.S. market, we are seeking a dynamic and entrepreneurial Sales Director to lead our commercial efforts from our new base in Atlanta, Georgia. This is a unique opportunity to spearhead our U.S. operations, build a high-impact sales function, and shape the future of our brand in a new territory.

Role Overview

The Sales Director will be responsible for launching and scaling Red Tiger Marketing’s commercial presence in the United States. This role requires a seasoned leader with an entrepreneurial mindset, capable of identifying market opportunities, forging high-value partnerships, and driving sustainable revenue growth.

You will operate with a high degree of autonomy, supported by our global leadership team, and will play a critical role in establishing Red Tiger Marketing as a trusted partner to sports and entertainment organisations across the U.S. and internationally.

Key Responsibilities

• Market Launch & Leadership: Establish and lead Red Tiger Marketing’s U.S. Sales operation, from our base in Atlanta.
• Business Development: Identify, engage, and secure new business opportunities across sports teams, leagues, and entertainment entities.
• Strategic Planning: Develop and execute a comprehensive go-to-market strategy tailored to the U.S. landscape.
• Client Engagement: Build and maintain relationships with senior executives and key stakeholders, acting as a trusted advisor.
• Revenue Growth: Own and deliver against ambitious revenue targets, implementing scalable sales processes and performance metrics.
• Team Development: Recruit, develop, and lead a high-performing sales team as the business grows.
• Cross-Functional Collaboration: Work closely with marketing, content, and technology teams to ensure alignment and maximise impact.
• Market Intelligence: Monitor industry trends and competitive activity to inform strategic decisions and maintain market relevance.

Requirements

• Minimum of 10 years’ experience in sales leadership
• Demonstrated success in launching new markets, products, or divisions.
• Strong strategic and commercial acumen, with a track record of delivering revenue growth.
• Exceptional communication, negotiation, and stakeholder management skills.
• Highly self-motivated, adaptable, and comfortable operating in a fast-paced, entrepreneurial environment.
• Proficiency in CRM platforms and sales analytics tools.
• A can-do attitude – an individual that sees solutions to problems

Benefits

• A Competitive Salary DOE: We offer a salary that reflects your experience and expertise, ensuring you are rewarded for your skills and contributions to the company.
• An Industry-Leading Commission and Bonus Structure: Our commission and bonus structure is designed to reward high performance and drive, providing you with the opportunity to significantly increase your earnings based on your success.
• 15 Days Holiday Plus Extras: Enjoy a generous holiday allowance to ensure you have a healthy work-life balance and ample time to recharge, including Public Holidays and closure over Christmas.